Tapping New Food & Beverage Growth Opportunities in China and Chongqing | Part 1

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On 27 January 2021, the EU SME Centre and China-Italy Chamber of Commerce (CICC), the leading partner of phase III, are organising an event on 'Tapping New F&B Growth Opportunities in China and Chongqing'.

2020 was a turbulent year for many European F&B exporters to China. Many SMEs have seen their market share decrease, their export costs increase dramatically, and have encountered significant obstacles and delays when dealing with the Chinese customs and new COVID-19 import requirements. Still, China’s food and beverage market remains an attractive market for European F&B SMEs: new preferences for healthy and imported foods are supplemented by the integration of supply chains and the emergence of new retail sectors. The end of the pandemic has started and consumer spending is expected to return growing in the first months of the year.

This online workshop will assist European F&B producers to understand the new opportunities in the Chinese F&B market, both nation-wide as well as specifically in Chongqing and the Central/Southwestern region. Specifically, it will provide:

- An overview of opportunities in the F&B market in Chongqing and the wider Southwest China region;
- Insights on how to overcome COVID-19 import-related restrictions and addressing new requirements for exporting F&B products in China – with a focus on Chongqing, Chengdu and Xi’an
- A deeper understanding of new F&B growth opportunities in China, with a focus on digital consumers and marketplace.

The EU SME Centre is a project funded by the European Union. This recording was produced with the financial support of the European Union. Its content are the sole responsibility of EU SME Centre and do not necessarily reflect the views of the European Union.
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